Book Review: Made To Stick
Created: April 30, 2008
Made To Stick - Why Some Ideas Survive and Others Die by Chip and Dan Heath Made To Stick was an all around great book. I find one of my main weaknesses is my ability to convey ideas to others in a way where they have the same enthusiasm for those ideas as I do. This book lays out a set of techniques to overcome the problem that most people have with expressing their ideas to others.
The basis of the book is around their six principles of SUCCES (typo intended) - Simple Unexpected Concrete Credible Emotional Stories. These principles are used to overcome the main culprit: The Curse of Knowledge. The curse of knowledge is a simple concept that most people will probably recognize. You have an idea, you believe in it, you are an expert in it. Why doesn't everyone else see what you see??? If it isn't obvious, its because you know too much about it and you haven't done a good enough job of letting those around you know about it. These concepts are laid out in the beginning of the book and the rest of the book is dedicated to expounding upon these topics to drive home their points.
The Heath brothers do a great job using their own principles of SUCCES to drive home their ideas (definitely eating their own dog food) and they do it in a way that is very friendly to the reader, by offering up numerous anecdotes. In addition, the book is broken up into small sections that are great if you like to read small chunks at a time like I do.
Overall, great book. I highly recommend it to anyone that ever plans on having an idea.
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